Optimization ensures that a website
should not become a part of the invisible web. The content of the web not
accessible through the search engines. Before web pages can be optimized,
research must be done to get idea which keywords to target. This thing covers
finding relevant keywords, determining their popularity, finding the density of
keywords, accessing the amount of competition, and finally deciding which
keywords can be best used with quality content.
There are two forms of SEO:
1. On-Page SEO
1. ON-Page SEO
ON-page SEO is the actual basic SEO on your page or blog. Search engines look for the prominence and frequency of certain keywords and phrases on many features of your website to rank, tending to rank your website, and assign an appropriate degree of weight accordingly.
The following are the Key techniques and functions of
Title TAG is the most important part on ON-page SEO. It may
be closer to the beginning of the title tag, the closer it would, the more
weight search engines will assign to it.
Use 2 to 3 internal links in your content, in every post on
your site. You can see internal links example on major content available on
internet. Like “Read More”, “Discover More”, and “Contact Us” etc.
Boost up your Site
You should boost your website speed. Google has stated that
page loading speed results in ranking of your site. According to a study people
don’t re-visit a site that took more longer than 4 seconds to load.
Images on your site must have their names and should be optimized. Image optimization means that your image name must have keyword. Like: Keyword.png = On-page SEO.png